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Saturday, March 26, 2011

How to improve your web SEO position


Active Search Results' spiders visit Web sites and index five different data parts of those sites. The five parts are then displayed in the search results page as a search results paragraph.

The following picture illustrates the location of each part of the search results paragraph.

The Search URL Page allows you to search for websites by their URL and see exactly what parts of the website are used in the search results paragraph.

The following list defines the five parts of a Web site that Active Search Results displays in the search results paragraph.



  • Page Title - The page title text is located between the open and close <title> tags within the <header> tags. If the title does not exist or is less than eight characters, the URL is used in place of the title. The page title is the first line of text that people see when viewing the search results paragraph and is formatted with a link to the Web site. Each Web page should have a different page title. - Maximum length is 100 characters.





  • Meta Description - The meta description tag describes the content of the Web page. The meta description tag is located within within the <header> tags and formatted as follows:
    <meta name="description" content="Describe your Web page here.">
    Each Web page should have a different meta description tag. - Maximum length is 150 characters.





  • Body Text - The body text contains the first 300 characters found on the website. Active Search Results stores the first 1,000 characters of the website and uses the first 1,000 characters in its indices to provide search results.





  • Meta Keywords - The meta keywords tag provides to the search engine words to index the site. Web searchers will type in words to search on and the closer those words are to the meta keywords on the Web page, the higher the ranking will be for that Web page. - Maximum length is 100 characters.





  • Page URL - The Web site's URL is displayed as the last line of the search results paragraph to make it clear where the title link points to.




  • Note: You can change the way that your site's search results paragraph is displayed to Web searchers by making changes to your Web site's data parts as described above.

    After making your changes, re-submit your site to the search engine. Within 24 hours your site will be re-indexed with the new changes. Visit our Schedule Page to view Active Search Results' indexing schedule.

    Sunday, March 20, 2011

    IBM developerWorks news: Impact 2011, mobile cloud, Lift 2.0, and more

     
    IBM 17 March 2011 | Volume 12, Issue 11 
    developerWorks Weekly Edition
     

    Welcome, developers!


    The entire developerWorks team sends its thoughts and prayers to those affected by the recent earthquake and tsunami in Japan. This page offers a number of resources for those who wish to help.

    With Impact 2011 less than three weeks away, thousands of IT and business leaders are preparing to get the latest on SOA, BPM, cloud computing, and ... well, you tell us! This year's conference, which comes to Las Vegas on 10 - 15 April, is all about helping IT and business find ways to work smarter together. More than 500 educational sessions will explore seven different themes, including a robust Cloud Computing track and a major announcement on the BPM front.

    And at the new one-day WebSphere Unconference, developers and tech professionals like you determine what's on the agenda. Submit ideas and vote on the topics that you want to discuss in this highly interactive event. Whether you're presenting, speaking on a panel, asking questions, or something else -- your participation is essential.

    But you can't participate if you aren't registered -- the good news is it's not too late! So stop by our registration page (which now includes a two-day pass), if you haven't done so already.

    See you there!
    John Swanson and the developerWorks editorial team


    This week's top features on developerWorks:


    DEVELOPER RESOURCES

    Spotlight


    Updated: developerWorks top 10 most popular articles

    Podcasts: Get daily reports from SXSW Interactive

    Webcast: Improve your ROI with DB2 for z/OS and WebSphere (29 Mar)

    Follow the IBM 100 Icons of Progress

    New from IBM Press: ITIL Capacity Management (Get 35% off with coupon code IBM5929

    Join us for developerWorks Live! briefings

    Downloads & Trials


    Try WebSphere Portal Server 7.0 and Lotus Web Content Management 7.0 on the cloud

    Downloads, trials, and cloud

    Additional Resources


    IBM privacy policy

    IBM copyright and trademark information


     
       

    Roots.com: Longer Days, Newer Looks


    Longer Days, Newer Looks

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    Sunday, March 6, 2011

    Apple: Introducing the iPad 2.

    Shop Online     |     Find a Store     |     1-800-MY-APPLE
    iPad 2
    Thinner. Lighter. Faster. FaceTime. Smart Covers. 10-hour battery.
    Coming March 25.
    0

    Dependency Injection beginners guide, Working with ActiveMQ tips, and more inside

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    We thought you'd like to know what your peers in the application development community have been reading lately.  Stay up to date check out the content that is getting the most attention.

    A beginners guide to Dependency Injection
    Check out this article on TheServerSide.com to bring you up to speed on the concepts as well as illustrate how DI is done in Spring, PicoContainer, Hivemind, and XWork.

    Working with ActiveMQ – Tips from TSSJS presenter Jeff Genender part one
    Architect Jeff Genender discusses architecture issues in implementing the ActiveMQ message broker in enterprises and much more at TSSJS 2011 in Las Vegas.

    Testing the user interface: Automated and exploratory testing
    Read this tip to learn what contributor Chris McMahon has to say about how both automated and exploratory testing can be used for UI testing, and what is most effective is using them together.

    LINQ Learning Guide: LINQ to XML
    This learning guide examines LINQ, one of the most important new features of Visual Studio 2008. Find out information on LINQ providers, third Party LINQ applications, and much more!




    Roots: 5 Ways To Say Goodbye to Winter

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    5 Ways To Say Goodbye to Winter

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    March
    Field Tested: Spring 2011  Influenced by utility chic style, we set out to put the Field Tested collection to the test before it hit our stores. This has ensured the quality and integrity of each  piece.
    View Look Book
    Elegant, Practical, Fabulous  The Roots Moonstruck  Women's Watch extremely durable, lightweight, scratch resistant and hypoallergenic, making it the perfect accessory for your wrist.
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    Be Fair to Rare  The Be Fair to Rare Scarf benefits the iBellieve Foundation A group dedicated to raising funds and awareness for MPS II Hunter Syndrome and other rare diseases.
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    Love Letters to Olivia  The Olivia Bag is one of our most popular styles. Large enough to fit your essentials, but easy to dress up or down, its no wonder everyone loves Olivia!
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    The Latest: Soft Pastels  Soften up your wardrobe with soft, feminine pastels this spring. With just a few key pieces you can easily update and modernize your look.
    Take a Look
    Whats new this month
    Field Tested: Spring 2011
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